Viettel in Asia’s top for ‘sustainability perception score’

Viettel is the only Vietnamese enterprise in the list of “Sustainability Awareness Score”, according to the Report of Brand Finance and the International Advertising Association (IAA).

According to the “Global Sustainability Perceived Value” ranking, the Military Industry and Telecommunications Group (Viettel) ranks 137th in the world.

Brand Finance’s calculations show that Viettel’s perceived value of sustainability reaches $1.05 billion. In the group of telecommunications businesses, Viettel leads Asia and ranks 14th globally in terms of perception of sustainability with 5.31 points, surpassing many brands such as Verizon, Deutsche Telekom, China Mobile…

Perceived Sustainability Score is the product of Brand Value, Sustainability Drive Score, and Sustainability Perception Score. In it, the Sustainability Drive Score is determined using analytical tools to assess the importance of sustainability in a particular industry to consumers.
Brand Finance’s rankings assess the financial value associated with brands’ reputation for sustainability. In it, the concept of a “sustainability perception score” removes the impact of revenue to see which brands consumers think are the most sustainable commitments.

The report also pointed out that the economic crisis caused by the Covid-19 pandemic has had a profound impact on changing consumer perception of brands. Sustainability is increasingly becoming a top priority for consumers when choosing a brand.

The banking industry has the most brands in the ranking (69 brands), followed by telecommunications with 40 brands, with a perceived value of sustainability reaching $52.7 billion. The US is the country with the most brands appearing in the ranking of 182 names.

In 2021, Viettel announced its re-branding with a commitment to continue realizing its vision of “Innovation for people” and the mission of “Pioneer, key to creating a digital society”. The goal set by Viettel in the fourth stage of development is to build a digital government, digital economy, and cybersecurity…

At the Mobile World Congress MWC 2023, Viettel brought the message “Technology with heart – Technology from the heart”, referring to the popularization of technology, creating value, bringing a better life to the community. copper.

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